Hi, I’m Charlie. I’m an illustrator and brand identity designer who believes in craft, clarity, and intentional work. Before building brands, I spent over two decades in law enforcement, working long shifts, nights, weekends, and holidays. During that time, creating art and moonlighting as a designer became my way to stay grounded, focused, and clear.

Over time, that creative work became more than an outlet. It became a calling. After a lot of reflection, I made the intentional decision to retire early and fully commit to building my own small business as a graphic designer, while being a more present husband and father.

Becoming a business owner changed everything. I learned firsthand how heavy responsibility feels, how every decision matters, and how easy it is to second guess yourself when resources are limited and the stakes are high. That experience shapes how I work today.

My background taught me discipline, accountability, and empathy. It means you get a partner who treats your brand like it matters. I show up prepared, communicate clearly, meet deadlines, and stay invested in your success.

Today, I help startups and small businesses build distinct, trustworthy, and memorable brands that support real growth. I work like a craftsman, not a commodity. No templates. No clip art. No AI logos. Every project is built intentionally through strategy, exploration, and collaboration, all with your target audience in mind.

My goal is simple. To give you clarity, confidence, and control over how your business shows up in the world, so you can stop second guessing and build something that lasts.