BRAND AND VISUAL IDENTITY PROJECTS

Choosing a designer comes down to trust. You want to know if someone understands your business, your audience, and what it takes to build something that lasts. These projects were crafted to help small businesses gain clarity, earn trust, and stand out in crowded markets.

Every identity you see here is rooted in strategy, then shaped into a visual system designed to move the business forward with clarity and distinction.

Newsty, Inland Empire Marketing and Design, Brand Identity Hero Image, by Charlie Allen Design Co.

Year: 2025

Brand Guide Pages for Newsty Marketing, by Charlie Allen Design Co.

Client: Newsty | Marketing & Web

Deliverables: Logo System, Brand Guidelines, Brand Assets, Mockups

Brand Identity for AFTR EDEN, Christian Women Lifestyle Brand, By Charlie Allen Design Co.

Year: 2025

Brand Identity for AFTR EDEN, Mockup of woman wearing a hoodie, by Charlie Allen Design Co.

Client: AFTR EDEN | Faith & Lifestyle

Deliverables: Logo System, Brand Guidelines, Content Pillars, Social Templates, Mockups

Stacked packets of Riff'em Spray potato chips featuring a retro-style design with a stylized illustration of a smiling cartoon face, red sunburst background, and bold black and red text in multiple languages.
Vendor booth at a convention selling Rising Sun Reptiles jewelry, displaying jewelry cases and banners with the Rising Sun Reptiles logo, brand name, and social media icons, with red and black color themes.

Year: 2025

Client: Rising Sun Reptiles - Brand Refresh

Deliverables: Logo Suite, Visual Guide, Mockups

A collection of Pretty Petty merchandise including a pink and black t-shirt, a pink bomber jacket, a white cap, and pink tags, all featuring the Pretty Petty logo and designs.
A vintage advertisement poster on a rusty metal wall featuring a woman with a polka-dot headscarf and finger to her lips, with the words "SAVAGE HEARTS" and "SEALED LIPS" in pink. Next to it, there is a modern branding design with a cartoon girl and phrases like "Pretty Petty" and "Wickedly Witty & Subtly Savage" on a dark pink checkered background.

Client: Pretty Petty | Lifestyle & Apparel

Year: 2025

Deliverables: Logo Suite, Brand Messaging and Archetypes, Visual Guide, Mockups

Two people engaged in a discussion in a recording studio, wearing headphones and speaking into microphones, with a logo and text overlay that reads 'The Menifee Xperience'.
A mockup of branding materials for The Menifee Xperience, including a digital display, hoodie, cap, and press pass badge, with a young woman standing next to them in a modern indoor setting.

Client: The Menifee Xperience | Digital Media

Year: 2025

Deliverables: Logo Suite, Brand Messaging and Archetypes, Visual Guide, Mockups

Two bottles of EQYSS Landshark grooming spray, one labeled 'Clean & Protect' and the other labeled 'Deep Protect,' with a background featuring landshark and logo graphics.
Collection of branding and marketing materials including logo designs, product labels, and a promotional photo featuring a man and his dog, all related to the Landshark brand.
Repeated pattern of black and beige logos with the word 'Landshark,' a shark illustration, a shield, and the letter 'L,' along with the year '1925.'

Year: 2025

Client: Eqyss Landshark | K-9 Grooming Products

Deliverables: Logo Suite, Brand Messaging and Archetypes, Visual Guide, Mockups

A logos collage for the Goons, featuring a large stylized black and white logo with orange accents of a gnome hat with the letters 'IF' on the front, and a black eye with white and orange details, along with smaller variations of the logo including text, a hat, a double 'IF' symbol, and the eye. The right side has a black and white photo of a person in a hat and gloves, with a circular emblem overlay that reads 'Immediately Future Goon, Highland Ranch Co, Est. 2017,' and contains the eye logo inside a triangle.

Client: Highlands Ranch Goons - Youth Sports

Year: 2025

Modern office lobby with a reception desk, a large window, and a wall with the logo and name 'The Blantons Real Estate Team' in raised letters by Charlie Allen Design Co.

Client: The Blantons | Real Estate Team - Oklahoma

Year: 2024

Logo for Nori Prjkt, an urban handroll bar, featuring stylized black text with a graphic element and red dots, on a light background by Charlie Allen Design Co.
A collage of images promoting Nori Prikt, an urban handroll bar, including logos, a sushi chef, sushi rolls, a menu, packaging, and food, with bold text and modern design elements by Charlie Allen Design Co.
Graphic design with text and a sushi roll for a restaurant by Charlie Allen Design Co.

Client: Nori Prjkt - Sushi Bar

Year: 2024

Table Mockup for MSG Hospitality Group in San Diego, Brand Identity Mockup by Charlie Allen Design Co.
Branding materials for MSG Hospitality Group, logo design and visual identity mockup, by Charlie Allen Design Co.
Close-up of a cooked steak on a grill with grill marks and steam rising from it, branded with 'HENDO'S BARREL HOUSE' logo in the bottom left corner and small text 'CHARLIE ALLEN DESIGN' in the top left corner.
Logo and branding design for Hendo's Barrel House, featuring a gold 'H' with a star in the center, set against a dark blue background and a white background with gold stars and circular text by Charlie Allen Design Co.
Hendo's Barrel House of Temecula, brand identity guide sheet sample by Charlie Allen Design Co.

Client: Hendo’s Barrel House | Temecula CA.

Year: 2025

Brand Identity Mockup for Carbon 6 rifle barrels by Charlie Allen Design Co.
Logo and Branding by Charlie Allen Design Co.
3D Rendering Mockup of rifle barrels, by Charlie Allen Design Co.
Brand Reference Sheet Sample for Carbon 6 Rifle Barrels by Charlie Allen Design Co.

Client: Carbon 6 Rifle Barrels

Year: 2023

Collage of four images: a black fabric with gold Hospitality Group logo, a group of six smiling hotel staff in uniform inside a modern hotel, a restaurant with a view of the ocean and the Hospitality Group logo on the window, and a hand holding a smartphone displaying the Hospitality Group logo.
A beige ceramic bowl with the words 'Hospitality Group' and a stylized logo printed inside, with a pair of chopsticks laid across the top, set on a dark surface with a colorful gradient background.

Year: 2023

Client: MSG Hospitality Group

READY TO BUILD A DISTINCT BRAND THAT STANDS OUT?

If you’re done blending in and ready for a brand identity built to move your business forward, the next step is simple.

Book a free 20-minute Brand Review and let’s see if its a good fit.

BOOK A FREE 20-MIN BRAND REVIEW